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An owned media space for news, analysis, progress, demos, lessons, experiences and new capabilities across product, AI, SaaS, GovTech, ConstructionTech, Inmovar and its verticals.

ObraSaaS as a ConstructionTech platform connecting planning, costs and field work
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ObraSaaS: end-to-end construction management, from field to leadership

ObraSaaS joins the portfolio as a ConstructionTech platform: Gantt/CPM, costs, certifications, digital site log, documents, inspections and WhatsApp field workflows.

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ObraSaaS as a ConstructionTech platform connecting planning, costs and field work
ObraSaaS / ConstructionTech

ObraSaaS: end-to-end construction management, from field to leadership

ObraSaaS joins the portfolio as a ConstructionTech platform: Gantt/CPM, costs, certifications, digital site log, documents, inspections and WhatsApp field workflows.

ConstructionTech, multi-tenant SaaS, Gantt/CPM, costs, certifications, digital site log, APIs and WhatsApp.
AgentePost as an AI content, approval and publishing platform
AgentePost / Social SaaS

AgentePost: AI content, approvals and publishing for agencies

AgentePost enters the portfolio as a vertical in development for marketing agencies, social media managers and creators: calendars, carousels, stories, Reels scripts, approval links and multi-channel publishing.

Applied AI, social content, agencies, creators, approval links and multi-brand operations.
Chatboc.ar verified by Meta as a technology provider for WhatsApp Business Platform
Chatboc / Meta

Chatboc.ar verified by Meta: a new milestone as a technology provider

Chatboc.ar moves forward as a technology provider for WhatsApp Business Platform: messaging, templates, phone numbers, webhooks, CRM and AI automation for companies, municipalities, schools and SMBs.

Meta, WhatsApp Business Platform, Tech Provider, conversational AI, CRM, webhooks, templates and automation.
Marcelo Guillén YouTube channel with documentary podcast, shorts, technology, AI and digital power
Content / YouTube

YouTube launch: tech stories, documentaries and digital power

I launched youtube.com/@inguillen as a public channel for documentary podcasts, shorts, innovation, AI, technology and stories about iconic digital-world builders.

Documentary podcast, shorts, deep research, AI, technology, innovation and professional storytelling.
Inmovar realtime avatar running inside inmov.ar
Applied AI

Inmovar realtime avatar: voice, leads and tickets for commercial support

I implemented a realtime avatar on inmov.ar that talks with customers, detects needs, organizes leads and opens claim or advisory tickets.

Realtime avatar, conversational AI, CRM, leads, tickets, claims and B2B/GovTech advisory.