Product-tech leadership
Useful when the challenge is building, organizing teams, turning ideas into roadmap and executing.
Available remote / partnerships / opportunities / investment
Marcelo Guillén
Computer Engineer · Founder · Product & Technology Lead
I build B2B, GovTech and SaaS products focused on AI, blockchain, tokenization, traceability, automation, IoT and full-stack execution.
Computer engineer and technology founder. My story started far from the usual tech hubs: I was born in Tierra del Fuego, moved alone to Mendoza to study, and kept building products, companies and lessons in demanding markets. From Bitcoin/fintech in 2013 to applied AI, SaaS, GovTech, traceability and tokenization, my focus is operational technology that improves real processes and opens opportunities.
- +13
- years building products
- 2013
- early Bitcoin and fintech
- Web4
- AI, DAOs, IoT and tokenization
Inmovar LatamAI · SaaS · GovTech · Traceability
Enterprise SaaS mode
A personal platform with executive reading, product depth and operating signals
The goal is for a company, partner or investor to quickly understand what is built, which capabilities repeat and where real value may appear.
- 6
- live products
- 6
- current verticals
- 9
- public signals
- 10
- documented stages
Capability mapCapability frequency across the current verticals.
Personal operating system
Product, engineering, sales, operations and purpose as one decision board.
Intent CRMHow each visitor type should read the site.
Operable problems
AI, WhatsApp, dashboards, traceability and automation applied to real processes.
Scalable verticals
Products with brand, domain, narrative and a path for commercial partnerships.
Web4 infrastructure
NexID, tokenization, IoT, digital identity and verifiable evidence for LATAM.
Professional system
Engineering, real commerce and purpose working together
The offer is not just writing code: it is finding real problems, turning them into product, selling, operating, measuring and improving them until they are useful for companies, governments and communities.
Full-stack founder with commercial field experienceProductProblem → solutionEngineeringArchitecture + executionBusinessSales + partnershipsOperationsData + automationImpactWeb4 + traceability
Problem before screen
I start with the friction: support, payments, appointments, data, stock, trust, traceability or processes that still depend on people doing repeatable work.
Prototype that can operate
I design product, architecture and flows around something sellable and maintainable: applied AI, WhatsApp, dashboards, APIs, automation and simple experience.
Brand, metrics and partners
Then comes the hard part: communication, commercial follow-up, partnerships, support, indicators and real learning to turn an idea into a platform.
Life story
From Tierra del Fuego to building technology for LATAM
I had my first strong contact with a computer at 8, and by 11 I already knew I wanted to study computing. At 18 I crossed Argentina from Tierra del Fuego to Mendoza to become an engineer. That decision shaped how I work: learn fast, adapt, sell, operate, build with what is available and keep a vision even when the path is not pre-built.
Today I want to push a more ambitious chapter: Web4, DAOs, tokenization, traceability, digital identity, IoT and applied AI for products, governments and communities. I care about innovation as more than business: it can organize ecosystems, make value chains more transparent, reduce friction and help improve the world through concrete solutions.
Southorigin far from tech centers
UMcomputer engineering and telecom
2013Bitcoin, fintech and early adoption
2026Inmovar, NexID, AI, Web4 and impact
Moving, studying, selling and operating taught me to see software as a practical tool: it must organize real work, not only look modern.
Each vertical comes from friction I saw in businesses: support, payments, appointments, stock, logistics, traceability and decisions.
The crypto stage left me with a healthy obsession for identity, trust, auditability, digital ownership and evidence that travels with the product.
Current company
Inmovar Latam brings the current verticals together
Intelligence in motion
Inmovar Latam organizes and accelerates proprietary SaaS products with applied AI, automation, traceability, blockchain, digital identity, IoT and real operations for companies, municipalities, communities and premium LATAM products.
Applied AIWhatsAppBlockchainTraceabilityIoTWeb4
Portfolio
Current verticals
Inmovar Latam as an ecosystem and its live products: AI, SaaS, GovTech, traceability, tokenization, automation and digital identity.
Inmovar Latam
Ecosystem that brings together and accelerates current verticals with applied AI, automation, traceability, blockchain, IoT and digital identity for LATAM.
- Problem
- Many companies have disconnected tools, scattered data and sales processes that depend too much on manual WhatsApp work.
- Solution
- Inmovar works as an operating umbrella: product, architecture, brand, sales, automation and integration between verticals.
- Signal
- Venture-builder logic: create real software, connect it to concrete problems and turn field learning into repeatable products.
Chatboc
Conversational AI agent for support, sales, WhatsApp, location and omnichannel automation for SMBs, municipalities and governments.
- Problem
- Teams lose inquiries, answer late and fail to convert conversation data into commercial follow-up.
- Solution
- Chatboc automates attention, qualifies opportunities, responds through WhatsApp and leaves traceability for sales, support and management.
- Signal
- A vertical designed to bring AI into daily operations: less friction, faster answers, more order and a better end-user experience.
IntelliTech
Commercial and operational intelligence: metrics, collections, sales, WhatsApp automation and dashboards for actionable decisions.
- Problem
- As a business grows, information gets split between spreadsheets, chats, payments, inventory and decisions made by intuition.
- Solution
- IntelliTech turns operations into dashboards, alerts, payment flows, commercial follow-up and metrics ready for action.
- Signal
- Direct learning from real commerce: measure, organize, collect, sell and automate without losing control of the operation.
Turnero Pro
Scheduling, CRM, appointments, reminders, payments and administrative bot for clinics, professional services and commercial teams.
- Problem
- Appointments are coordinated by chat, reminders get forgotten and the schedule depends on one person all day.
- Solution
- Turnero Pro organizes bookings, reminders, CRM, payments and automatic communication for services that need predictability.
- Signal
- Vertical productivity SaaS: fewer no-shows, better attention and clearer operations for service businesses.
Punto Limpio
Environmental management, recycling, circular inventory, routes, reporting, KPIs and traceability for municipalities, companies and impact programs.
- Problem
- Environmental programs often have good intentions but weak measurement, limited traceability and reporting that is hard to sustain.
- Solution
- Punto Limpio organizes collection, materials, routes, KPIs, evidence and reports to connect impact with verifiable data.
- Signal
- Technology applied to impact: public/private management with clear metrics, traceability and communication for communities.
NexID
Traceability, tokenization, blockchain, AI, NFC, digital identity and anti-fraud verification for premium LATAM products.
- Problem
- Premium products need to prove origin, authenticity, story and trust in markets where copying and fraud keep growing.
- Solution
- NexID combines NFC, digital identity, blockchain, AI and tokenization to tell the product story and verify its journey.
- Signal
- The most Web4-oriented bet: traceability as narrative, brand protection, live data and new digital experiences over physical products.
Story
Evolution log: life, industry, fintech and venture building
A roadmap-style reading: each phase left technical, commercial and human learning. Past experience now returns as product judgment.
- Q0 · Roots
Tierra del Fuego and the first tech curiosity
As a child I discovered the computer as a tool to imagine, test and build. By 11 I already knew I wanted to study computing and turn that curiosity into a craft.
LearningTechnology as a tool for mobility, autonomy and creation.Stack / focusCuriosity, PC, self-learning, resilience - Q1 · Departure
Moving alone to Mendoza
I crossed the country to study engineering. That stage taught me autonomy, adaptation, discipline and a way of working: go build even when the map is incomplete.
LearningMove, solve, ask for help when needed and sustain a personal vision.Stack / focusAutonomy, study, focus, adaptation - Q2 · Technical base
Universidad de Mendoza
The university where I graduated as a Computer and Telecommunications Engineer: software, algorithms, databases, architecture and systems thinking.
LearningUnderstand systems before writing code: data, networks, structure and logic.Stack / focusSoftware, data, telecommunications, architecture - Q3 · Operations
Baker Hughes
Early experience in IT infrastructure, support, servers, inventory, corporate standards and operations with technical teams.
LearningProfessional technology needs support, documentation, continuity and standards.Stack / focusIT, servers, support, inventory, processes - Q4 · Early fintech
Bitcoin Brothers / enBitcoins
Crypto fintech built in an early stage: payments, invoices, education, community, regional adoption and later sale to foreign capital while the market was still being born.
LearningRead a wave before the market, educate users and turn a technical idea into a commercial service.Stack / focusBitcoin, payments, community, invoicing, education - Q5 · Ecosystem
Startup Weekend Mendoza and early Web3 community
Participation and mentorship in entrepreneurial ecosystems around Bitcoin, blockchain and decentralized models long before the conversation became massive.
LearningTalent networks accelerate more than any isolated pitch.Stack / focusMentorship, startups, blockchain, community - Q6 · Risk and markets
Crypto, markets, product and independent execution
Analysis, trading, risk, liquidity, exchanges, digital assets and technical-commercial judgment in high-uncertainty environments.
LearningLearn to decide with incomplete information and protect capital, time and energy.Stack / focusTrading, risk, liquidity, exchanges, analysis - Q7 · Real commerce
ViBoutique and digital operations
Digital commerce and logistics for wine and regional products from Mendoza to Córdoba, Buenos Aires and Tierra del Fuego: support, payments, inventory and flow improvement.
LearningSoftware becomes more valuable when it understands sales, support, stock, logistics and margins.Stack / focusE-commerce, logistics, payments, support, inventory - Q8 · Commercial leadership
MyBStore
Partner & Executive Director: sales, purchasing, stock, finance, payments, operations and shopping experience.
LearningLeading also means organizing numbers, people, suppliers, channels and experience.Stack / focusSales, purchasing, finance, stock, CRM - Q9 · Venture builder
Inmovar Latam, NexID and a Web4 perspective
Current focus on applied AI, WhatsApp, SaaS/GovTech, blockchain, tokenization, traceability, digital identity, DAOs, IoT and proprietary verticals for LATAM.
LearningConnect technical past, commercial experience and purpose into live, measurable and scalable products.Stack / focusAI, SaaS, GovTech, NFC, Web4, tokenization
Appendix / digital footprint
Public evidence, ecosystem and trajectory signals
External signals and useful references for recruiters, partners, founders, companies and investors. Curated to show public evidence and professional context.
Bitcoin Brothers and enBitcoins
Early-stage crypto fintech with public coverage around payments, invoices and financial flow; later sold to foreign capital.
Open sourceRadar Fintech Argentina / enBitcoins
Footprint in the Argentine fintech ecosystem where enBitcoins appears as a historical crypto/fintech project, not as a current vertical.
Open sourceBitcoin use in Argentina
Public reference on early adoption and conversation around bitcoin usage in Argentina.
Open sourceStartup Weekend Mendoza 2014
Mentorship and participation in the entrepreneurial community connected to early blockchain, crypto and web3.
View referencePersonal X / InGuillen
Open channel for ideas, learning, technology vision and personal signals from the founder path.
Open sourceHistorical X / enBitcoins
Public footprint of the enBitcoins project and the early Bitcoin/fintech stage in Latin America.
Open sourceUniversidad de Mendoza
Computer and Telecommunications Engineering as a technical base for architecture, software, data and product.
View referenceMyBStore
Executive experience in e-commerce, sales, purchasing, stock, payments, customer attention and operational improvement.
View referenceInmovar Latam
Company that brings together current verticals in AI, SaaS, GovTech, traceability, digital identity and blockchain.
Open sourceUpdates
Living log: public roadmap and next moves
A section designed like a company timeline: next steps, launches, learning, partners, demos and signals of where the ecosystem is evolving.
Signals in motion
Progress, learnings, launches, collaborations and next moves showing how my work, Inmovar and the verticals in progress keep evolving.
Featured entry
Applied AI
See moreInmovar realtime avatar: voice, leads and tickets
New innovation running on inmov.ar: a realtime avatar that talks with customers, detects needs, organizes leads and opens claim or advisory tickets.
Realtime avatar, conversational AI, CRM, tickets, leads and human handoffQ2 · 2026
Applied AI
See moreInmovar realtime avatar: voice, leads and tickets
New innovation running on inmov.ar: a realtime avatar that talks with customers, detects needs, organizes leads and opens claim or advisory tickets.
Realtime avatar, conversational AI, CRM, tickets, leads and human handoffQ2 · 2026
Public reputation
See moreinguillen.ar as a living digital home
The CV moved from a static file into a platform: story, portfolio, scheduling, public proof, social links and a place to publish ideas, experiences and progress.
SEO, Open Graph, downloadable CV, scheduling and professional storytellingOrigen
Life story
See moreFrom the south to Mendoza: learning to move before having a map
The personal story is also a professional signal: leaving Tierra del Fuego, studying engineering and building an independent path trained autonomy, adaptation and execution.
Autonomy, resilience, engineering and fast learningQ2 · 2026
Product
See moreNexID and programmable trust for premium products
NexID carries the Web4 direction: NFC, digital identity, AI, blockchain, tokenization and traceability so every product can tell its origin, journey and authenticity.
NFC, tokenization, digital identity, anti-fraud and traceabilityQ2 · 2026
Applied AI
See moreChatboc: practical AI where business already talks
The opportunity is not showing AI as a demo: it is organizing support, sales, location, follow-up and traceability inside real WhatsApp conversations.
Support, sales, WhatsApp, CRM and omnichannel automationQ3 · 2026
Inmovar
See moreInmovar as an operating system for verticals
The vision is to connect Chatboc, IntelliTech, Turnero Pro, Punto Limpio and NexID under shared principles: data, automation, reporting, support, sales and experience.
AI, SaaS, GovTech, reporting, CRM and shared architecture2027
Future
See moreWeb4, DAOs, IoT and data that travels with the product
The next leap is connecting physical products, communities, digital identity and operational data with traceability, governance, reputation and verifiable automation.
DAOs, IoT, reputation, value chains and verifiable economySchedule
Book a Google Meet call
Pick an available slot and receive the Google Meet invitation automatically.
First contact
To meet, understand context and define the best next step.
Book a Google Meet callJob / company opportunity
For roles, consulting, product/technology leadership or B2B/GovTech projects.
Book a Google Meet callPartnership / investment / startup
For partners, investors, commercial allies and Inmovar Latam verticals.
Book a Google Meet callContact
Let's talk when the problem requires building, operating and scaling
Mendoza, Argentina. Available remote / partnerships / opportunities / investment. Profile available for employment, partnerships, partners, investors and B2B/GovTech projects with real impact.